A well-loved product was in the process of preparing to be acquired and needed brand guidelines that would both articulate the core meaning of the product and cement its value as a brand. Brands change well-loved consumer products at their peril. How far is too far? In our view, often small changes go a long way. 

We helped Tiny Saints articulate its Why: “We make the saints tiny so that every human heart can feel the simple joy of never walking alone.” We determined a driving brand concept that would preserve the meaning of the product long after the acquisition: Heaven is with you

All brand motifs draw the imagination towards a joyful, abstract, and dynamic infinity. Curving shapes and sky imagery inspire wonder and evoke eternal perfection.

Tiny Saints

Role:

• Creative Direction

• Brand belief copywriting

• Brand guide design