Role

Creative Direction

Marketing Strategy

Website Design

Results

$80,000 crowdfunded

9 awards at film festivals worldwide

8beats is a short film anthology about the 8 beatitudes from Christ’s sermon on the Mount. The entire project was volunteer managed and led and involved over 200 artists, musicians, filmmakers, designers, and marketers. It was a team effort, so I can’t claim responsibility for all of the creative, but I was privileged to manage the marketing strategy that crowdfunded 80,000 for the project. I also managed all of the designers and copywriters to express a unified brand language across all 8 teams.

Because of the structure of the project, the short films were each produced independently and thus offer unique cinematic styles particular to the regional teams. This engaging film format has something for everyone.

The stories place raw human experience at the forefront, allowing each short film to unfold the Beatitudes’ significance to provoke personal reflection. Many movies make an end of themselves; this project enlivens viewers for a richer inner life and moral thoughtfulness.

The unitive theme of 8beats places love and humility as central virtues, and as the ultimate victory over violence, oppression, and shame. This anthology seeks to start constructive dialogue in order to heal communities for greater peace.

Previous
Previous

Nibbio

Next
Next

Tiny Saints